Hell's Kitchen/Hudson Yards is a new business improvement district propelled by dramatic changes within its boundary. MNLA's master plan and tactical transformations stitch together a neighborhood in flux. Deeply impacted by the Lincoln Tunnel, Port Authority bus terminal, and new construction, the public realm is confusing and hazardous. Design solutions target excessive roadway widths, poor signage, overhead roadways, and disconnected verges for improvements. The comprehensive plan offers site-specific designs for wayfinding, the creation of new public places, protected bike lanes, and traffic calming.